Ten dollars for a unisex rubber keychain from Butter Goods sits right at the floor of what indie boutiques bother to stock — and two shops have kept the Scribble Rubber Keychain listed for over a year, which signals steady repeat demand at that price. The scribble graphic reads playful without tipping into juvenile, and rubber is the right call for something that lives in pockets and on bags.

Good: Hard to beat at ten dollars · Thirteen months stocked, proven demand · Rubber construction suits daily use

Trade-offs: Only two boutiques currently carry it · Too subtle for a statement accessory

About Butter Goods

Butter Goods was founded in 2008 in Perth, Australia, by Garth Mariano and Matt Evans as a skateboard-first brand built on clean graphics and jazz-inspired aesthetics. Its understated logo work and relaxed fits carved out a loyal following in the global skate community without chasing hype cycles.