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A.P.C.
Diamant keychain (Women's)
$59-$95
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APC Diamant Keychain Review: French Geometry at Clip Scale
Dripsy score 7.9/10
Dripsy Editorial · Updated July 11, 2026
The name Diamant — French for 'diamond' — hints at something geometric, consistent with APC's stripped-back Parisian design codes. That restraint reads well at keychain scale, where overdesign is the usual trap. Fifteen continuous months in stock across two boutiques, including A.P.C. US, points to steady demand rather than clearance drift. Marked down from $74 to as low as $59, the price-to-brand ratio holds for a branded clip-on accent.
Good: 15 months in stock proves demand · Currently marked down below retail · APC design language at small scale
Trade-offs: Only two boutiques stock it · $59-plus is steep for a keychain
A smart pickup for APC loyalists wanting a branded accent under $100; skip if $59 keychains feel absurd.