Cult Gaia Azariah Hair Clip Review: What $198 Actually Buys

At $198, the Azariah sits at the top of the hair accessory market — a price that only makes sense if the design earns repeat purchases. Seventeen months of continuous stock at retail suggests it has. Cult Gaia is known for sculptural hardware, and the brushed brass finish reads as jewelry rather than afterthought. A unisex piece best suited to pulling back thicker hair or anchoring a low twist.

For buyers who treat hair accessories as jewelry and want Cult Gaia's sculptural point of view, it delivers — bargain hunters should pass.