At $198, the Azariah sits at the top of the hair accessory market — a price that only makes sense if the design earns repeat purchases. Seventeen months of continuous stock at retail suggests it has. Cult Gaia is known for sculptural hardware, and the brushed brass finish reads as jewelry rather than afterthought. A unisex piece best suited to pulling back thicker hair or anchoring a low twist.

Good: 17 months in stock proves demand · Brushed brass reads as fine jewelry · Unisex styling across hair types

Trade-offs: Stocked by only one boutique · $198 is steep for a hair clip

About Cult Gaia

Cult Gaia is a Los Angeles fashion and accessories brand founded by Jasmin Larian Hekmat. It grew from sculptural accessories into a lifestyle label spanning ready-to-wear, shoes, fragrance, and objects designed as collectible wardrobe pieces.