Most fashion sunglasses cycle out in a season. Brain Dead's Staunton Post Modern Primitive in Tortoise has stayed listed for twenty-eight consecutive months — surviving multiple trend shifts and still sitting on Dover Street Market's shelves. At $175, the price lands squarely in designer-independent territory without reaching luxury-house markup. The tortoise colorway keeps it wearable year-round, and the name alone signals Brain Dead's irreverent design language.

Good: 28 months in stock proves real demand · Tortoise colorway works across all seasons · $175 sits below luxury eyewear pricing

Trade-offs: Stocked at only one boutique currently · Niche brand limits resale and recognition

About this piece

Classic Staunton post-modern primitive eye protection. Handmade cellulose acetate frames with stainless steel cores for strength, flexibility and an adjustable fit. Extra sturdy and durable zinc-free barrel hinges. Scratch-resistant lenses made from 50% recycled material. Custom Brain Dead case and cloth included. Sizing (lens width - bridge width - temple length): 53-20-150mm Acetate

About Brain Dead

Brain Dead was founded in 2014 in Los Angeles by Kyle Ng and Ed Davis as a creative collective rooted in post-punk, B-movies, and underground counter-culture. Its graphic-heavy apparel and wide-ranging collaborations with Reebok, Converse, The North Face, and Asics channel the visual language of zines and skate culture into streetwear.