Initial jewelry is one of the most crowded corners of the unisex accessories market, and Astrid & Miyu has carved a quiet niche within it — London-rooted, direct-to-consumer, gold-forward. This W charm in 9k gold at $55 has been continuously restocked for 37 months, which is unusual staying power for a single-letter SKU. Pair it on an existing chain or stack alongside other charms for a layered nameplate effect.

Good: 37 months in stock signals real demand · 9k gold at a $55 entry point · Unisex design suits any recipient

Trade-offs: Stocked by only one boutique · 9k gold, not 14k or 18k

About Astrid & Miyu

Astrid & Miyu is a London jewelry brand founded by Connie Nam, producing trend-forward, stackable earrings, huggies, and ear cuffs. The brand popularized the curated-ear concept through its piercing studios and accessible gold-plated jewelry.